Growth, engineered.
Practical frameworks for scaling DTC brands: storefront engineering, performance marketing and unit economics. No theory without a P&L behind it.
PERFORMANCE
E-commerce Attribution in 2026: When Every Channel Claims the Same Sale
Add up what Meta, Google and TikTok each claim and you will have sold your monthly revenue several times over. How to build an attribution stack that supports real budget decisions.
8 min read · 5 Aug 2026
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PERFORMANCE
CAC Payback and LTV:CAC: The Unit Economics That Should Run Your DTC Growth
Revenue growth hides sins. CAC payback and LTV:CAC expose them. How to calculate both honestly, and how to run weekly growth decisions from them.
8 min read · 1 Aug 2026
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E-COMMERCE
Expanding a DTC Brand Across European Markets on Shopify: What Actually Breaks
Europe looks like one market on a map and behaves like a dozen in practice. Lessons from running one premium DTC brand across eleven European markets.
8 min read · 28 Jul 2026
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E-COMMERCE
Magento to Shopify Migration Without Losing SEO: The Replatforming Playbook
A replatform is open-heart surgery on a revenue-generating asset. Here is the playbook for moving from Magento to Shopify with rankings, data and revenue intact.
8 min read · 24 Jul 2026
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E-COMMERCE
Shopify Conversion Rate Optimisation for Premium DTC Brands: A Systematic Framework
Most CRO advice is written for discount brands. Premium DTC stores need a different playbook: trust, clarity and friction removal, run as a system rather than a bag of tricks.
7 min read · 22 Jul 2026
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