ITechX · Blog

Growth, engineered.

Practical frameworks for scaling DTC brands: storefront engineering, performance marketing and unit economics. No theory without a P&L behind it.

Three Jelly Fizz screens side by side: Bloop on the home screen, a pour mid-flight on level 13, and the Cherry Pop Corner level grid

GAMES

Jelly Fizz is out: 200 levels, 12 twists and a bar to keep tidy

Pour a colour, seal a bottle, keep the bar tidy. What is in the first version, what it costs, and the two things we built that most sort puzzles do not have.

5 min read · 28 Aug 2026

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Three Block Forge boards side by side, the new Drop Forge well in the middle, flanked by a three-line combo and a board close to full

GAMES

Block Forge 1.4: Drop Forge, Forge Heat and a calmer home screen

A second way to play, a reason to stay for one more round, music, and a reminder you can switch off. Everything already in the game is untouched.

6 min read · 27 Aug 2026

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Block Forge key art: a line of blocks bursting into sparks as a four-block piece drops onto the grid

GAMES

Block Forge: a complete guide to the 8×8 block puzzle

An 8×8 grid, three pieces at a time, and one rule: fill a row or a column and it bursts. Here is how every part of Block Forge fits together.

7 min read · 26 Aug 2026

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Abstract glassmorphism visual of converging data streams into one panel

PERFORMANCE

E-commerce Attribution in 2026: When Every Channel Claims the Same Sale

Add up what Meta, Google and TikTok each claim and you will have sold your monthly revenue several times over. How to build an attribution stack that supports real budget decisions.

8 min read · 5 Aug 2026

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Abstract glassmorphism visual of balancing metrics on glass panels

PERFORMANCE

CAC Payback and LTV:CAC: The Unit Economics That Should Run Your DTC Growth

Revenue growth hides sins. CAC payback and LTV:CAC expose them. How to calculate both honestly, and how to run weekly growth decisions from them.

8 min read · 1 Aug 2026

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Abstract glassmorphism visual of connected market nodes across a dark map

E-COMMERCE

Expanding a DTC Brand Across European Markets on Shopify: What Actually Breaks

Europe looks like one market on a map and behaves like a dozen in practice. Lessons from running one premium DTC brand across eleven European markets.

8 min read · 28 Jul 2026

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Abstract glassmorphism visual of data moving between two platforms

E-COMMERCE

Magento to Shopify Migration Without Losing SEO: The Replatforming Playbook

A replatform is open-heart surgery on a revenue-generating asset. Here is the playbook for moving from Magento to Shopify with rankings, data and revenue intact.

8 min read · 24 Jul 2026

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Abstract glassmorphism dashboard visualising a conversion funnel

E-COMMERCE

Shopify Conversion Rate Optimisation for Premium DTC Brands: A Systematic Framework

Most CRO advice is written for discount brands. Premium DTC stores need a different playbook: trust, clarity and friction removal, run as a system rather than a bag of tricks.

7 min read · 22 Jul 2026

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